WARDROBE OF THE FUTURE – Fashnerd and Munich Fabric Start have partnered up

Predictions of fashion usually focus on the next season, but in September 2018 a collaborative project provided a glance into the near future, where fashion technology might take the lead. FashNerd.com created a unique experience in collaboration with MUNICH FABRIC START at the KEYHOUSE.

The “Wardrobe of the Future” was designed as a trend-led walk-in wardrobe that provided a unique experience which kind of brands have successfully merged fashion with technology. The creation of the wardrobe gave people a better understanding of how technology is being used as a tool by various fashion-forward labels and startups.

“We are very excited to bring fashion technology at the KEYHOUSE to the next level – with real and perceptible ready-to-wear smart products. The “Wardrobe of the Future” closes the loop from first prototypes and showcases to final consumer products presented at KEYHOUSE. In close cooperation with FashNerd.com, we have managed to set up an impressive line-up of select smart brands that demonstrate the possibilities, advantages and the potential of fashion technology and our future wardrobes at a glance,” says Claudia Mynott Marketing and Communications Director of MUNICH FABRIC START.

The bespoke walk-in wardrobe housed an impressive lineup of smart brands that offered an up close and personal experience and demonstrated the possibilities, advantages and potential of fashion technology.

„We wanted to bring together brands which represent what the merger of fashion with technology has achieved thus far. The brands we worked with not only gave attendees a glimpse of what could be in their future wardrobe, but it will also created a unique experience never been done before at the Keyhouse“. Muchaneta Kapfunde, Founding Editor-in-Chief of FashNerd.com

The “Wardrobe of the Future” was a space that was designed from scratch. The main objective was making sure it was easily accessible to passerbys and that visitors were able to walk around freely, touch, feel and even smell the product. Designed to be both inviting and a little different from what has been done before, the space successfully created the right kind of atmosphere and attention.

The unique experience was introduce attendees to brands that have successfully merged fashion with technology like Emel + Aris, Thesis Couture, Pyrates and Lorna & Bel, to name a few. Founder Billie Whitehouse of Weara ble X, a fashion tech brand that is also participating on the project, said:

„The wardrobe of the future will be about empowering the human experience not just through personalization but also through technologies that surprise and delight. Unlike technology, there is not „one ring to rule them all“ in fashion, it is the coordination and curation of tones, colours, textures, shapes and silhouettes that allows the wearer to play with their experience. Now for the first time, this will include technology that helps you feel.“

Lorna, co-founder of Lorna & Bel, added: „We see the fashion space as having limitless potential for all kinds of tech integration, big and small, especially with technology being so central to our lives. It is exciting to see brands integrating technology into fashion in fresh and innovative ways. The Wardrobe of the Future gives us a peek into how our wardrobes will evolve. It shows how fashion can put technology to work to give us performance-driven products that make our lives a little easier while still speaking the language of style.“