The premiere of the BLUEZONE Festival staged in a street-life setting in the outdoor space around the Zenith venue additionally promoted the trade fair as a community platform. Visitors found the setting here – with its Denim Atelier, stands displaying denim one-offs and street food trucks – ideal for relaxed exchange and inspiration among the otherwise very business-oriented conversations.

“This edition of BLUEZONE was its strongest and best attended yet. At the BLUEZONE Festival we were able to incorporate renowned “locals”, create a direct link with the location of Munich and make denim an experience from a range of different perspectives”, says Panos Sofianos, Denim Curator BLUEZONE

Far in excess of 100 international brands presented their latest fabric developments beyond seasons at one of the world’s most important denim shows. In focus here were state-of-the-art technological process solutions, trendsetting end uses as well as complex functionalities.

“The German market is a very strong sales market and the BLUEZONE is the best place to do business in Europe. This was also confirmed at the latest event. We had two very productive days here at the trade fair and are entirely satisfied. The trade fair has its very own energy and identity. This is firstly due to the professionalism of visitors and perfect organisation of the event and, secondly, to the constant efforts to find fresh and new concepts. The Denim Community at the BLUEZONE is growing ever larger. Here you meet major industry players and have even more opportunity, thanks to the newly designed outdoor space, for that all-important meet and greet which is so indispensable for a trade fair. The setting is perfect for this”, says Hamit Yenici from Calik Denim

At the BLUEZONE many conversations revolved around not just new performance fabrics for denim aimed at achieving a soft touch and sporty looks but also new interpretations of rigid and raw denim for authentic heritage looks. However, topping all of this was the theme of sustainability in denim production that was discussed in numerous lectures and panel discussions on the part of manufacturers as well as the fashion industry.

Uwe Kippschnieder from Closed in his Round Table Talk with the trade magazine TextilWirtschaft rated the topic of ‘sustainability in denim production’ as one of the most important issues in the sector:

“Our main focus should be directed at reducing water consumption when washing denim. For this reason, at Closed we consciously collaborate with manufacturers that invest in innovative technologies. Nevertheless, there is still great room for improvement in the near future to reduce water consumption even further.”