VIEW – powerful indicator with a highly creative potential

On 16 and 17 July 2019 VIEW Premium Selection, the preview textile fair by MUNICH FABRIC START, offers a comprehensive outlook for the upcoming season Autumn.Winter 20/21. At that point, leading international weaving mills as well as fabric and accessory manufacturers will be presenting a selected portfolio of the latest collection creations and pre-collections for the upcoming season to buyers and designers of upscale manufactures throughout Europe.

A thoughtfully curated portfolio of over 400 high-quality pre collections will be presented for Fabrics, Denim, Additionals and Design Studios as well as individual print solutions.

This makes VIEW Premium Selection a reliable indicator of future fashion trends, well-performing fabric innovations and dominating colour schemes at a very early point in time. The pleasure generated from all things new and kicking of the new season motivates both suppliers and buyers alike.

This early and sustantial opportunity to sound out the market is currently gaining new significance within a promising environment. This is because a big innovative push is now coming from fabrics themselves. Fabric manufacturers meet buyers halfway here by stepping up creativity levels early on. Indeed this can be seen as a solution amongst reduced budgets and capacities purchasing teams are facing.

“We come to VIEW to see new developments at a very early stage. And these expectations are also met. What’s more, this date a few weeks ahead of the major textile fairs is ideal for introducing other new themes to suppliers. This is the event’s key asset. Currently, we are seeking lovely, washed linen fabrics for our 2020 Pre-Spring Collection”, says Guido Ostländer, Head of Design Menswear at Cinque.

Alessandro Jentsch from Cangioli underlines: “At VIEW we have a high-quality flow of visitors, a functioning network of suppliers and everywhere a unique atmosphere. This entire setting is sure to have contributed to our positive business growth. Even the date of this event plays more and more into our hands as today we can take on new developments much earlier and also adapt them to the market”.

 “With VIEW we have succeeded in launching a forward thinking concept with a strong unique selling proposal at a very early stage. Embedded in MUNICH FARBIC START and BLUEZONE scheduling, it is clearly well-positioned both in terms of its strategy and content. And all of this is endorsed by the strong approval and support of the textile and fashion industry.”

Sebastian Klinder, Managing Director MUNICH FABRIC START

Supplementing the autumnal preview programmes will be numerous collections with short-term delivery dates and for moda pronto for Spring.Summer 20, with its broad range VIEW responds to the trend toward continuous collection development beyond classic seasons.