10 years of VIEW Premium Selection. That means an ‘industry offensive‘ that has grown successfully over 10 years and 20 seasons, and a meeting fixture for the fashion sector to kick off the season.

VIEW PREMIUM SELECTION – the special Preview Textile Fair: exclusive, innovative, visionary, emotional

Initiated in 2008, VIEW has offered a premium portfolio of international weaving mills and finishing manufacturers at an early date ever since – all in a special setting with optimum business services.

Over the course of this decade VIEW – as one of the most important preview trade fairs – has developed its own identity with its reliable continuity:

V > Vision
I > Innovation
E > Engagement
W > Worth

Based on these values VIEW Premium Selection has developed into the perfect communications platform for networking, in-depth dialogue and professional, efficient working. And what’s more: into a high-energy community that benefits from the positive atmosphere, mood an venue and gives priority to quality, innovation and all things special at the same time.

‘The individual touch of VIEW, the personal, sometimes family-like encounters, the warm welcome for guests are part and parcel of our DNA. All of these factors provide the perfect framework for successful business for all parties involved and act as the much-needed emotional counterpart to our often detached, digital world.‘
Wolfgang Klinder, Managing Director MUNICH FABRIC START

From 4 to 5 December 2018 selected, internationally successful fabrics and additionals suppliers will exhibit to the tune of 400 collections for Spring.Summer 20.

Supplementing the summery preview programmes will be numerous collections with short-tem delivery dates and for moda pronto and/or Winter 19/20. With this broad-based range VIEW responds to the trend toward continuous collection development beyond classic seasons.

‘With VIEW we have succeeded in launching a forward-looking concept with a strong Unique Selling Proposal at a very early stage. Embedded in the MUNICH FABRIC START and BLUEZONE scheduling it is clearly positioned both in terms of its strategy and content. And all of this is endorsed by the strong approval and support of the textile and fashion industry.‘
Sebastian Klinder, Managing Director MUNICH FABRIC START